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We’re proud to present the Alpha3, our rugged, modern interpretation of the classic 3-Ring strap. Every component in this single-pass three-ring strap is built to last and ready for action. Crafted for those who seek adventure, the Alpha3 promises durability, style, and performance in any environment.

It's hard to say exactly which watches a blue strap goes best with, as it's really up to personal preference. However, we can say that a blue strap usually pairs well with a watch that has blue accents. These accents could be found on the dial, bezel, hands, or even the numerals.

The 3-Ring strap stands out as a rugged, reliable, and stylish choice for many. But what is the history behind this distinctive watch strap, and how did it come to be a favorite among watch aficionados? Let's dive into the fascinating history of the 3-Ring strap!

A finely crafted timepiece can make a statement, expressing your unique style and personality. But the secret to preserving your watch’s unparalleled elegance lies not only in the timepiece itself, but also in the watch strap that adorns it. BluShark,...

Ah, Seiko—the unsung hero of the watch world! Let's face it; we've all owned a Seiko at some point in our lives. For some, it’s their first proper watch, for others, it’s the go-to option when we don't want to...

  As many know, choosing the perfect watch can be a daunting task, but it doesn't end there. Once you have the timepiece of your dreams, the next step is selecting the ideal watch strap.  Countless options are available today,...

A Military-Style watch strap is a versatile and comfortable option for watch enthusiasts. It is made of nylon and was originally designed for military purposes. The strap is known for its durability and the ability to survive harsh conditions. However,...